PERSONAL INFORMATION WE COLLECT
When you visit the Website, we automatically collect certain information about your device, including information about your web browser, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages or products that you view, what sites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
Additionally, when you make a reservation attempt to make a reservation through the Website, we collect certain information from you, including your name, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Reservation Information.”
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Reservation Information that we collect generally to fulfill any reservations placed through the Website (including processing your payment information, and providing you with invoices and/or reservation confirmations). Additionally, we use this Reservation Information to: Communicate with you; Screen our reservations for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to improve and optimize our Website (for example, by generating analytics about how our customers browse and interact with the Website, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above.
For example, we use Nightbridge to process your reservations and we use Tripadvisor to collect your reviews. You can read more about how Tripadvisor uses your Personal Information here: https://tripadvisor.mediaroom.com/za-privacy-policy. We also use Google Analytics to help us understand how our customers use the Website. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
TRIPADVISOR - http://info.evidon.com/pub_info/2635?v=1&nt=0
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Website’s data collection and use practices when we see a Do Not Track signal from your browser.
You have the right to access the personal information we hold about you and to ask that your personal information is corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make a reservation through the Website), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of South Africa and Europe, including to Canada and the United States.
When you place a reservation through the Website, we will maintain your Reservation Information for our records unless and until you ask us to delete this information.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at firstname.lastname@example.org or by mail at 2 Vermeer Road, Somerset West, Cape Town 7130, South Africa.